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What Does an Online Advertising Agency Do? Could I Do It Myself?

An Online Advertising Agency is there to get you cost effective advertising. That’s not just spending your advertising revenue and hoping to get the odd visitor, but to get guaranteed visitors at a budget cost. An online advertising agency has a duty to service their customers with a good service otherwise they’ll not get repeat custom.

That said, an Online Advertising Agency strive for perfection, keep their ears to the floor and know the advertising industry inside out. If they weren’t good they wouldn’t be able to earn a living. So with excellence in mind I started to search for a reputable Online Advertising Agency. Of course I was shocked at the monthly charges, but impressed with their claims. I continued to explore and then was amazed at what I discovered. Most reputable Online Advertising Agencies were certified Google advertising professionals… It was here where the discovery was made.

I already knew that the search engines had just changed their algorithm and this had affected the advertising as well. So the future was throwing up new challenges. I needed to have a new angle, I needed new blood… I needed someone who knew the score and was already ahead of the rest of the gang. This would be how everybody sees the future, but only the rare few know the full story. One particular Certified Google Advertising Professional who is at the top of his profession has decided to offer his expertise as an Online Advertising Agency. He’s now revealing how to work the system and get more adverts for your money.

He also uses the same sources himself, to prove his skills work, and earns a substantial income from understanding how best to utilize the resources he has at his disposal. This skilled professional makes a ridiculous amount of money per month online as an affiliate. He uses his advanced advertising skills to turn regular Google AdWords accounts into highly successful million dollar accounts!

I was ready to reserve judgment. He claimed that he’d prefer to sell his system in a book form than continue to work for numerous high profile accounts as their wants and needs were creating serious stress as competition was rising. Too many people were demanding his services, but he’d only got so much time in the day. He’s a perfectionist… So he didn’t want to let anybody down. He then decided the shift his attention from providing the service to ‘providing the solutions to the service’.

If you follow the link below he shows proof of how he achieved 38 million views of an advert and 300,000 visits to his website… Plus! The cost per advert was only $0.08 – in the UK that’s 5p per click. I use to pay ten times as much for only a fraction of the visits. So I had to respect this man’s ability.

His advertising techniques contained in his report were so advanced and precise that the new Google policy change doesn’t even affect it. So it would appear to our advantage that this Google genius had solved the problem before it even affected the rest of us!

Anyway, this Google genius wrote a book on mastering Google AdWords. I couldn’t resist buying it. He also has video and illustrations to explain the techniques he uses. I’m greedy so I’m not going to share any of it, but feel free to check it out for your self by clicking on Online Advertising Agency.

What an Advertising Agency Will Do for Your Business

Marketing is, of course, the main way a business will get themselves into the public eye and adverts are one of the main avenues that marketers will pursue. Choosing an advertising agency is a decision which shouldn’t be taken lightly and you should familiarise yourself with the sorts of tasks that a fully integrated advertising agency will carry out for you if you choose to utilise their services.

Brands don’t become household names overnight and it takes dedicated advertising campaigns over time to ensure that they become entrenched within the public consciousness. Examples of companies who have really capitalised on the use of skilled advertising agencies include the likes of Microsoft, Apple, Nike and they now have huge customer loyalty and immensely strong brand identities – courtesy of the quality of their products and the creativity of an advertising or branding agency.

Laying an Advertising Campaign Bare

Each agency will have their own way of approaching a marketing campaign but there will be various elements which are fairly universal across all advertising agency campaigns. Just some of the actions an advertising agency will undertake on your behalf include:

Devise and Manage Creative Advertising Campaigns – Coming up with visually striking, relevant and engaging advertising campaign is no small feat and it takes a skilled and dedicated team of creative professionals to achieve this objective. The company will usually provide a brief of what they hope to achieve from their marketing and then leave it to the advertising agency to come up with a variety of concepts. Advertising campaigns are ordinarily to promote a new product or to reinforce the strength of a current brand.

Generate New Business – It goes without saying that the majority of the bigger brands will already have a loyal fan base (something that will have elevated them to the upper echelons of their particular industry) but there is always room for new business and many companies use an advertising campaign to focus on an alternative demographic and create a more diverse fan base.

It is important to realise that advertising agencies will vary in size and capabilities and, as with all things, it is important to do a little research prior to committing to anything. It is prudent to check out the work portfolio of an advertising agency and make sure the calibre of their work falls in line with the sort of marketing campaign that you have in mind.